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Navratri 2025

In Sync, In Spirit: Your Perfect Block Print Couple Outfits for Navratri 2025

The Rhythm of Togetherness on Navratri Nights As the nine auspicious nights of Navratri approach, my heart fills with the exhilarating rhythm of Garba and Dandiya. The air hums with devotion, vibrant colours explode under twinkling lights, and the spirit of celebration is simply infectious. It’s a time to gather, to dance, to offer prayers, and to immerse ourselves in […]

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Block Print Fashion for Navratri & Diwali

Draped in Heritage, Glowing with Joy: Block Print Fashion for Your Festivals

The Heartbeat of Our Celebrations There’s a unique magic that pulses through India as the festive season approaches. The air crackles with anticipation, the scent of marigolds fills the streets, and homes glow with the warmth of earthen lamps. Navratri brings nine nights of vibrant dance and devotion, leading us to the grand illumination of Diwali. These aren’t

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Ganpati Visarjan

Alvida, Bappa! A Founder’s Heartfelt Guide to Ganpati Visarjan

The Heavy Heart and the Hopeful Smile The air begins to shift. After eleven glorious days of joyous chants, the aroma of modaks, and the vibrant presence of our beloved Lord Ganesha, a bittersweet feeling settles upon us. It’s the day of Ganpati Visarjan, the day we bid farewell to Bappa. I remember as a child,

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Make your outfit look more expensive

The Art of Elevated Style: A Founder’s Guide to Making Your Outfit Look More Expensive

The Secret Ingredient to True Style In my years immersed in the world of fashion, I’ve learned a profound truth: true style isn’t about the price tag. It’s about perception. It’s about the confidence with which you carry yourself, and the thoughtful choices you make in your wardrobe. I’ve seen women transform a simple cotton

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International Literacy Day

The Thread of Knowledge: A Founder’s Call on International Literacy Day

The Unseen Power of a Written Word I often think about the hands that create our beautiful block prints. These hands, skilled and patient, tell a story of heritage passed down through generations. But what about the stories that can only be understood through a written word, a digital message, or an online lesson? The

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Teachers Day Look

Inspire with Grace: Your Perfect Teacher’s Day Look with SA Fab

The Poise of a Guiding Light There’s a quiet dignity in the way a teacher carries herself in a classroom. Every gesture, every word, every look she wears, subtly shapes the minds around her. As a founder who believes deeply in the power of presentation, I know that a teacher’s attire is more than just

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Onam

The Golden Drape: A Founder’s Guide to Sarees for a Joyous Onam

The Whisper of the Wind, The Promise of Onam There’s a unique feeling that arrives with the monsoon winds in late August and early September. It’s the whisper of prosperity, the vibrant aroma of flowers being gathered for the pookalam, and the anticipation of family coming together for the grand Onasadya. Onam is more than just a festival; it’s

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National Nutrition Week

 A Recipe for Resilience: Our Founder’s Pledge for National Nutrition Week

The Deep Roots of Nourishment I often think about nourishment, not just in terms of what we eat, but what truly sustains us. When I visit our artisans in Bagru, I see their hands, weathered by years of skill, still moving with grace and purpose. Their ability to continue a centuries-old craft is a testament

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Mehndi Designs for Onam

The Art of Simple Joy: A Founder’s Guide to Mehndi Designs for Onam

The Golden Glow of Onam The festival of Onam holds a special place in my heart. It’s not just a celebration; it’s a feeling—a golden glow that settles over everything. The scent of fresh flowers for the pookalam, the vibrant hues of the traditional kasavu sarees, and the joyous anticipation of the Onasadya (feast) all come together in a symphony

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