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Happy Independence Day

Threads of Freedom: A Founder’s 7 Pledges for a Truly Independent India

The Feeling That Unfurls with Our Flag I still remember the feeling from my school days—the collective hush as the rope was pulled, the silent anticipation, and then the sudden burst of colour as the saffron, white, and green unfurled against the blue sky. That moment, followed by the swell of voices singing the national […]

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Traditional Dress for Janmashtami

Dressed in Devotion: A Founder’s Guide to Traditional Dress for Janmashtami

The Feeling in the Air on Janmashtami Night There’s a certain magic in the air on Janmashtami night. It’s a feeling woven from the sound of temple bells, the sweet fragrance of panjiri prasad, and the collective chorus of families singing praises to Lord Krishna. For me, another essential part of that magic is the

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Radha Dress for Janmashtami

The Dance of Divine Love: How to Find the Perfect Radha Dress for Janmashtami

More Than a Name, An Emotion In every story of Krishna, in every song of Vrindavan, there is the beautiful, radiant presence of Radha. She is more than just a character in a story; she is the embodiment of the highest form of love and devotion—pure, selfless, and absolute. Her spirit is the soul of

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Gopi Dress for Janmashtami

Embracing the Divine Dance: Finding Your Perfect Gopi Dress for Janmashtami

In the Moonlit Gardens of Vrindavan: A Story We All Know Janmashtami has always been more than a festival in my family; it’s a night of stories. I still remember sitting wide-eyed as a child, listening to tales of Lord Krishna’s birth, his mischievous childhood, and the magical Raas Leela in the moonlit gardens of

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Stylish Blouse Design

The Soulmate to Your Saree: A Founder’s Guide to 5 Blouse Designs That Define Your Style

The Blouse I Found in My Mother’s Trunk There is a small, vintage trunk in our family home filled with my mother’s old sarees. But the real treasure I once found tucked inside was a simple, brocade blouse with a beautiful sweetheart neckline. It was decades old, yet it felt utterly timeless. Trying it on,

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Rakshabandhan 2025

A Celebration Down to Your Fingertips: My Guide to Nail Art for Rakshabandhan 2025

The Details I Remember Most Growing up, Raksha Bandhan was a feast for the senses. I remember the scent of sandalwood from the puja thali, the clinking of my mother’s bangles, and the vibrant colours of everyone’s festive clothes. But what I remember most vividly are the hands. The hands that lovingly tied the Rakhi,

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unique rakhi gifts for brother

From His Biggest Cheerleader: A Sister’s Guide to Unique Rakhi Gifts for Your Brother

The Gift I Almost Got Wrong… I remember one Rakhi, fumbling with a gift-wrapped box for my brother. Inside was a generic blue tie I’d picked up in a hurry. He smiled politely and said thank you, but I knew. It wasn’t him. My brother was the guy who wore comfortable cottons, loved old music, and

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Rakshabandhan gifts for sister

More Than a Promise: A Founder’s Guide to 5 Thoughtful Rakhi Gifts Your Sister Will Adore

That One Rakhi I’ll Never Forget… I must have been about ten years old when my brother, after much secret planning, gifted me a small, lopsidedly painted clay box for Rakhi. Inside, there was no fancy jewelry, just a single, cherished piece of mango candy he had saved. It wasn’t the gift itself that made

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Saree draping styles

The Art of the Drape: A Founder’s Guide to 5 Saree Styles That Tell Your Story

The First Drape I Ever Learned: A Saree is More Than a Garment I can still hear the crisp sound of my mother’s cotton saree as she would expertly fold it into perfect pleats. It was a hypnotic rhythm, a swift and practiced dance of her hands transforming six yards of fabric into a masterpiece

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Friendship Day 2025

Beyond the Friendship Band: Gifting a Story This Friendship Day 2025

The Threads That Bind: A Friendship Woven in Time I still have it tucked away safely—a small, slightly faded block-printed pouch my best friend gave me for Friendship Day when we were teenagers. She had saved up her pocket money to buy it from a local artisan at a fair. It wasn’t fancy, but it

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