About Us
Hi, I’m Saloni, the founder of SA Fab.
Our story didn’t begin with a business plan. It began with a feeling—the feeling of home. For me, home is the ancient village of Bagru, a place where the air smells of wet earth and simmering indigo, and the daily rhythm is the gentle thump-thump-thump of wooden blocks meeting soft cotton.
I started SA Fab because I wanted to bottle that feeling. I wanted to share the soul of my hometown, a place where artistry isn’t just a job, but a legacy woven into the very fabric of life.
The “Why” – My Journey
My path here was a little unconventional. With an MBA, my head was trained in strategy and business, but my heart has always belonged to art and fashion. I felt a constant pull between these two worlds. That all changed the moment I truly immersed myself in the world of hand-block printing.
Watching the artisans, I saw more than a process; I saw magic. I saw hands that held generations of knowledge, turning raw cotton and earthy dyes into breathtaking patterns. Each piece told a story of heritage, patience, and incredible skill. I knew, right then, that I wasn’t just observing a craft—I was finding my purpose.
SA Fab was born from that moment: a promise to honor this tradition, to support the artisans who are its guardians, and to create a bridge from their hands to your heart.
Our Promises
We don’t have a corporate mission statement. We have a set of promises that guide every single thing we do.
A Celebration of Craftsmanship: For us, quality isn’t a buzzword. It’s the feel of breathable, natural cotton against your skin. It’s the intricate detail in a print that only a human hand can create. We believe in creating heirloom pieces, not fast fashion.
Rooted in Sustainability: We live in partnership with the earth. We champion the use of eco-friendly natural dyes and sustainable materials, honoring the traditional practices of Bagru that have always been kind to our planet.
Where Tradition Meets Your Life: We live at the beautiful crossroads of heritage and modernity. We revere the centuries-old techniques while designing statement Chanderi sarees, effortless cotton co-ord sets, and our signature ‘Partners in Joy’ matching outfits that feel at home in your world, whether it’s a boardroom or a brunch.
You Are Our Community: Our journey is incomplete without you. We’re not here to just sell things. We are here to build a community around a shared love for conscious living, authentic artistry, and the stories our clothes tell.
The SA Fab Promise: Why We’re Different
When you choose a piece from SA Fab, you’re choosing more than just a garment.
You’re wearing a story. Each print is a piece of Bagru’s legacy.
You’re supporting an artisan. You are directly empowering the skilled craftspeople who keep this art alive.
You’re investing in uniqueness. Our collections feature exclusive, artisan-made designs you simply won’t find anywhere else.
You’re choosing consciously. You are making a choice for sustainable, high-quality fashion that lasts.
You’re trusting in quality. From the pre-washed 60/60 cotton that won’t shrink to the superior stitching, we stand behind the integrity of every piece with our 7-day return promise.
An Invitation from My Heart
SA Fab is an invitation to slow down, to appreciate the beauty of the handmade, and to connect with the origins of what you wear.
We invite you to explore our collections and discover the magic for yourself. Join us on this journey of celebrating tradition, sustainability, and the true art of fashion. Thank you for being here.
With warmth,
Saloni Agrawal
Founder, SA Fab