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Ganesh Chaturthi Look

Our Ganesh Chaturthi Look: A Vow of Togetherness Before Bappa

A Private Celebration Amidst the Millions There is no feeling on earth quite like being in the presence of devotion on a massive scale. Imagine standing in the ocean of humanity before Lalbaghcha Raja, where the air thrums with a million chants of “Ganpati Bappa Morya!” In that overwhelming sea of faith, you might be holding […]

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dress for ganesh chaturthi

Dressed in Joy: A Founder’s Guide to Your Perfect Ganesh Chaturthi Outfit

The Energy of a Joyful Welcome There’s a beautiful, vibrant energy that sweeps through our homes and streets during Ganesh Chaturthi. It’s more than just a festival; it’s a feeling of collective joy, a ten-day celebration of welcoming our beloved Bappa home. The sounds of the dhol, the fragrance of modaks, and the sight of

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Saree for Ganesh Chaturthi

 Draped in Devotion: A Founder’s Guide to Sarees for Ganesh Chaturthi

The Joy of His Arrival There is a unique and infectious joy that fills the air with the cheerful call of “Ganpati Bappa Morya!” The festival of Ganesh Chaturthi is not just a day of puja; it’s a vibrant celebration of new beginnings, of wisdom, and of the happy, benevolent energy that Lord Ganesha brings

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Hartalika Teej

An Offering of Art: A Founder’s Guide to Mehndi for Hartalika Teej

Hands Folded in Prayer Hartalika Teej has always held a special, serene place in my heart. It is a day of quiet devotion, of fasting and prayer, a beautiful testament to faith and the divine love of Shiva and Parvati. When we prepare for the puja, every act of shringar (adornment) feels less like decoration and more like

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Women’s Equality Day

The Thread of Progress: A Founder’s Reflection on Women’s Equality Day

A Legacy Woven with Courage As a woman who has poured her heart and soul into building a business from the ground up, I am intimately familiar with the quiet strength and unseen hours that go into turning a dream into reality. The journey is one of passion, but it is also one of persistence.

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Hartalika Teej 2025

Devotion in the Details: A Founder’s Guide to Blouse Designs for Hartalika Teej

The Colour of Devotion Hartalika Teej has always felt different from the other Teej celebrations. There is a quiet, profound sense of devotion in the air. It’s a day we remember Goddess Parvati’s unwavering penance and her ultimate union with Lord Shiva. And the colour that symbolizes this auspicious day is a deep, verdant green—the

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World Humanitarian Day

The Fabric of Humanity: A Founder’s Reflection on World Humanitarian Day

The Hands That Hold Us Together I often watch the hands of our artisans in Bagru. I see the strength in them as they lift heavy wooden blocks, the precision as they place them on fabric, and the care as they fold a finished piece. These hands are not just creating clothing; they are weaving

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National Couple Day

Partners in Joy: A Founder’s Reflection on Celebrating National Couple Day

The Quiet Language of Togetherness The other day, I saw an elderly couple walking in the park. Their steps were slow, their hands weren’t clasped, but they moved in a sort of silent rhythm, a comfortable syncopation developed over a lifetime. It struck me then that the most beautiful partnerships aren’t always about grand romantic

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Happy Independence Day

Threads of Freedom: A Founder’s 7 Pledges for a Truly Independent India

The Feeling That Unfurls with Our Flag I still remember the feeling from my school days—the collective hush as the rope was pulled, the silent anticipation, and then the sudden burst of colour as the saffron, white, and green unfurled against the blue sky. That moment, followed by the swell of voices singing the national

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Traditional Dress for Janmashtami

Dressed in Devotion: A Founder’s Guide to Traditional Dress for Janmashtami

The Feeling in the Air on Janmashtami Night There’s a certain magic in the air on Janmashtami night. It’s a feeling woven from the sound of temple bells, the sweet fragrance of panjiri prasad, and the collective chorus of families singing praises to Lord Krishna. For me, another essential part of that magic is the

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